Aditya shankar blog

This is going to be my last blog post as an Assignment for the Online Digital marketing strategy Programme. In his blog, I am going to Analyse the performance of my blog post and will look for finding and ways to improve blog performance. I never thought that I can do blogging but as to learn the practical understanding of Digital marketing, I have to start writing the blog and connecting with Google Analytics so that I can understand the various component of my blog like demographical, Location of my viewers, etc. Audience Report :- 80% of the visitor on my blog was from Ireland followed by 7.27% from the US and 5.45 from France. There was a total of 49 users and Overall 530+ views on my blog. The Interesting Part was that 80% of my visitor uses chrome browser followed by 10.2% Safari and 4.5% Edge.  Users May 2020 June 2020 Jul… 10 10 20 20 30 30 Users 16 23 10 9 Users 49 0 16 1 23 2 10 3 9 New Users 49 0 16 1 17 2 8 3 8 Sessions 209 0 62 1 103 2 19 3 25 Number of Sessions per User 4

  Metrics are very significant factors in the success of the company as they lead in analyzing the behavior and other factors such as Acquisition, Audience, and Conversion. Google Analytics is one of the most renowned analytic platforms which companies are using for analyzing the data so that they can modify their strategy and work on the loopholes. Metrics act as the backbone for the companies in today's world as the company which has the highest number of activity is there a website or social media platforms are the outcome of the high sales and customer involvement in the campaigns. A company should have a desired goal and accordingly, they should set up their goal in google analytics to achieve there goal by setting various indicators such as traffic, time spent on a website , page per visit, return visitor, goal completion, bounce rate and most important conversion etc. A conversion is the completion of an activity on a web site which is key to the success of your comp

Inbound showcasing alludes to advancing an inspiration where marketers favor to “pull” in potential purchasers with attention-grabbing substance. Substance promoting, blogging, Search Engine Optimisation, and opt-in email displaying are outlines of Inbound.  Paid search promotion is also known as inbound marketing, as it showed up when individuals hunt for the merchandise or services of a  company . Outbound marketing alludes to any frame of marketing in which an organization triggers the dialog and conveys the message to the public. Illustrations of outbound marketing incorporate more ordinary ways of showcasing and promotion, such as tv, radio and newspaper ads.   Inbound marketing is by far the trendier alternative for marketing right now. 71 percent of businesses worldwide announced that they are predominantly focused on inbound, according to Hubspot 's State of Inbound 2017. Inbound offers a  greater Return on Investment: inbound marketing activities are 62 percent Cheaper

                                                                                                                                                Influencer marketing promotes their brand by collaborating with other influencers on social media platform who invariably promotes their brand to their respective followers. This kind of marketing is very focussed on brand awareness and brand loyalty.   Influencer marketing are generally practised by celebrities, bloggers and many more on social media platforms like You tube, Facebook, etc in order to get extensive outcomes from various channels. A flat fee is often charged by the influencer which is given to them upfront. Sony Xperia Z5 did influencer marketing on Instagram by creating zoom (#InstazoomZ5) which was a super successful and got 17 million potential contact.    Affiliate marketing is said to be the traditional set up where one business advertises content of others to their audience on their website to get a commission out of the

Display advertising is used as a channel in digital marketing because it helps in creating brand awareness globally as well as helps in establishing initial interest among the target audience that might reach out for potential leads or sales. Ads are quite attractive because it provides a platform for creative visuals, interactive Ads, audios, videos, etc which helps in delivering the advertisement message more clearly and can be used effectively on third-party websites like blogs, other websites, social media, apps, etc to get hold of potential customers.    Ads are quite cost-effective in comparison to others because it is priced as a “number of impressions” which gives the advantage to make their presence at potential campaigns at a very low cost. It is not a paid search. It helps in retargeting the audiences who did not convert into sales using cookies which helps to track down all users who viewed the advertisement and putting up appropriate display Ads again trying for conver

The 5Ss of digital marketing, developed by Dave Chaffey offers a great, simple starting point to help check you are covering the whole spectrum of digital marketing, not just sales[ 1 st James Prideaux] Sell: - Growth in sales is the basic goal for any organization and to reach it strategies like digital campaigns are put in motion in order to increase brand awareness on the social platform among the global audience and can eventually convert into a sale by offering discounts or selling products and services at a lower price compared to others.   Speak: - Online as well as on-time communication (24*7 customer service) with the audience on a regular basis helps in establishing a two-way route which helps in understanding the customer’s needs and wants of the products and services they require and gives them a sense of being privileged where they can communicate and interact at their own suitable time. Serve: - Online engagement with the audience proactively helps in solving customer co

Majority of People spend most of their time on social media, it makes a huge impact on traffic drive towards the website. Audiences can be drawn to the website relatively to a higher degree because various formats like, podcasts, videos, etc is supported by social media. The content posted on the website can get more exposure and views globally because social media facilitates a platform where any post, blogs, images, etc can be shared easily among multiple users.  Social media helps the website to be visible which boosts the brand presence by holding up campaigns that result in help in the promotion of the website among the cultivated audience from Twitter, Instagram, etc.  Social media influences customer engagement at a faster pace with better results because the audience has the feasibility to share their experience, feedback, questions, and many more which in turn, gives the website a broader mind share globally.  Social media marketing helps in reaching out to the targeted

SEO is the process through which ranking and visibility of the website are increased. It helps in driving more visitors which leads to higher conversion. Organic traffic has been that traffic you do not have to pay for.                                               Why is organic SEO important? A large number of online experiences start with a search engine and  almost 71% of seekers begin their searches on Google . On the first page alone, the first five organic results account for 67.60% of all the clicks and the results for the next five account for only 3.73%. (Sarcona, 2020)  With Search Engine Marketing, the term SEO is sometimes used interchangeably. SEM is, however, another type of service that involves a budget for advertising that is normally spent on pay per click. 5-Step organic Strategy that will improve your SERP rankings Keyword Research - Extremely Important Quality Content - Create Content to match the relevant Keywords Multimedia-    Add mult

Having a website more than about starting online, but also building your online presence. It is a process of developing, designing, and arranging a set of e-files that select the structure, colors, text designs, structure, graphics, snapshot, and use of interactive characteristics deliver content to website visitors . Web design typically refers to the user interface elements of website creation rather than th e development of software . This creates the first impression and builds trust with visitors.  During ’90s Jakob Nielsen described 10 general principles for designing interactions. It is defined as "heuristics" due to the simple thumb rules and not precise guidelines for usability. Jakob Nielsen's heuristics are currently the far more-used compatibility heuristics for user experience design.  Out of 10 principles, I find that user control and freedom are the most significant principles. User frequently make mistakes and need clear emergency exits without having to g