Organic Search Engine Optimisation

SEO is the process through which ranking and visibility of the website are increased. It helps in driving more visitors which leads to higher conversion. Organic traffic has been that traffic you do not have to pay for.

                                             

Why is organic SEO important?

A large number of online experiences start with a search engine and almost 71% of seekers begin their searches on Google.


On the first page alone, the first five organic results account for 67.60% of all the clicks and the results for the next five account for only 3.73%. (Sarcona, 2020)

 With Search Engine Marketing, the term SEO is sometimes used interchangeably. SEM is, however, another type of service that involves a budget for advertising that is normally spent on pay per click.

5-Step organic Strategy that will improve your SERP rankings

  • Keyword Research - Extremely Important
  • Quality Content - Create Content to match the relevant Keywords
  • Multimedia-    Add multimedia(images, video, or infographic) to keep users more engaged.
  • Optimization – Most  of the  user will close the website fit takes more than 3 seconds to load.
  • Internal Linking:- It makes simple for a search engine to crawl the website.




SEO Strength and Weakness Organic searches are generally considered far more credible than the results of paid searches however, Algorithms change frequently, so SEO requires continuous monitoring.


Comments

  1. Laura11 June 2020 at 04:28

    Hi Aditya - great post! I agree, I ignore the paid ads mainly and go for the organic top results! One thing though, the font you have used is tiny and pretty hard to read (is it just me?)!

    ReplyDelete
    Replies
    1. Aditya Shankar1 July 2020 at 12:06

      Hi Laura,

      Thank you so much for your Honest feedback.

      Delete
  2. Júlia Turbany26 June 2020 at 07:56

    Hi Aditya, your blog is quite interactive, right? How did you do that?
    I liked the videos in this post :)

    ReplyDelete
    Replies
    1. Aditya Shankar1 July 2020 at 12:09

      Hi Julia,

      I try to make it interactive so that readers dont lost there interest in the blog, I feel its good to use images and videos for keeping the readers engaged.

      Delete

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