Organic Search Engine Optimisation

SEO is the process through which ranking and visibility of the website are increased. It helps in driving more visitors which leads to higher conversion. Organic traffic has been that traffic you do not have to pay for.

                                             

Why is organic SEO important?

A large number of online experiences start with a search engine and almost 71% of seekers begin their searches on Google.


On the first page alone, the first five organic results account for 67.60% of all the clicks and the results for the next five account for only 3.73%. (Sarcona, 2020)

 With Search Engine Marketing, the term SEO is sometimes used interchangeably. SEM is, however, another type of service that involves a budget for advertising that is normally spent on pay per click.

5-Step organic Strategy that will improve your SERP rankings

  • Keyword Research - Extremely Important
  • Quality Content - Create Content to match the relevant Keywords
  • Multimedia-    Add multimedia(images, video, or infographic) to keep users more engaged.
  • Optimization – Most  of the  user will close the website fit takes more than 3 seconds to load.
  • Internal Linking:- It makes simple for a search engine to crawl the website.




SEO Strength and Weakness Organic searches are generally considered far more credible than the results of paid searches however, Algorithms change frequently, so SEO requires continuous monitoring.


Comments

  1. Laura11 June 2020 at 04:28

    Hi Aditya - great post! I agree, I ignore the paid ads mainly and go for the organic top results! One thing though, the font you have used is tiny and pretty hard to read (is it just me?)!

    ReplyDelete
    Replies
    1. Aditya Shankar1 July 2020 at 12:06

      Hi Laura,

      Thank you so much for your Honest feedback.

      Delete
  2. Júlia Turbany26 June 2020 at 07:56

    Hi Aditya, your blog is quite interactive, right? How did you do that?
    I liked the videos in this post :)

    ReplyDelete
    Replies
    1. Aditya Shankar1 July 2020 at 12:09

      Hi Julia,

      I try to make it interactive so that readers dont lost there interest in the blog, I feel its good to use images and videos for keeping the readers engaged.

      Delete

Post a Comment

Popular posts from this blog

'Inbound & Outbound channels'

Image
Inbound showcasing alludes to advancing an inspiration where marketers favor to “pull” in potential purchasers with attention-grabbing substance. Substance promoting, blogging, Search Engine Optimisation, and opt-in email displaying are outlines of Inbound.  Paid search promotion is also known as inbound marketing, as it showed up when individuals hunt for the merchandise or services of a  company . Outbound marketing alludes to any frame of marketing in which an organization triggers the dialog and conveys the message to the public. Illustrations of outbound marketing incorporate more ordinary ways of showcasing and promotion, such as tv, radio and newspaper ads.   Inbound marketing is by far the trendier alternative for marketing right now. 71 percent of businesses worldwide announced that they are predominantly focused on inbound, according to Hubspot 's State of Inbound 2017. Inbound offers a  greater Return on Investment: inbound marketing activities are 62 ...
Read more

"Creating Personas"- A Step for building marketing Strategies

Image
Personas seek to build accurate and realistic representations of the core sections of the audience for comparison.  The ability to understand consumer personas is underestimated, no plan can succeed if we do not understand the consumer personas.                                                                                                                     Why are consumer personas important? How to attract and retain the buyers? Consumer persons will give the company great value and perspective. To attract and retain more consumers, business needs to build a deeper understanding of consumer needs and how to address them, Influence product creation by designing features that help them...
Read more

Blogging in 2020 is like a dead end ! Dive in to know more

Image
No one has thought that 2020 is going to be a challenging year due to the COVID-19 Pandemic. Experts are predicting and concerned about the upcoming recession but I feel that it's a perfect time to enhance our skills and make ourselves completely Independent and adapts technology so that we can work remotely from anywhere around the world.  Since its first appearance, blogging has come a long way. This was used  as a specific forum for sharing thoughts, speech, but blogging today has evolved into a tool that millions have used from person to company. Blogging in 2020 can be made successful by making sure that it's correctly optimized for all devices including mobile devices and voice searches.  One of the blogs, I started following is Neil Patel. According to Forbes, Renowned digital marketer and blogger,  Neil Patel  is of the top ten online marketers. The reason I started following his blog because of his Proven simple and crystal-clear concept...
Read more