‘Influencer & Affiliate Marketing’.

                                                                                                                                               Affiliate Marketing vs. Influencer Marketing: reasons to take ...

Influencer marketing promotes their brand by collaborating with other influencers on social media platform who invariably promotes their brand to their respective followers. This kind of marketing is very focussed on brand awareness and brand loyalty.  Influencer marketing are generally practised by celebrities, bloggers and many more on social media platforms like You tube, Facebook, etc in order to get extensive outcomes from various channels. A flat fee is often charged by the influencer which is given to them upfront. Sony Xperia Z5 did influencer marketing on Instagram by creating zoom (#InstazoomZ5) which was a super successful and got 17 million potential contact.  


Affiliate marketing is said to be the traditional set up where one business advertises content of others to their audience on their website to get a commission out of the sales that got converted or to get “pay per action” where a form or mailing list gets joined by the potential leads.  This marketing focusses on revenue growth and lead generation.  Affiliate marketing is generally practised by publishers, companies, etc who keep a record of their presence or engagements in the market by site traffic, sales, etc.  



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