The 5 S’s of Digital Marketing By Chaffey

The 5Ss of digital marketing, developed by Dave Chaffey offers a great, simple starting point to help check you are covering the whole spectrum of digital marketing, not just sales[ 1st James Prideaux]


Sell: - Growth in sales is the basic goal for any organization and to reach it strategies like digital campaigns are put in motion in order to increase brand awareness on the social platform among the global audience and can eventually convert into a sale by offering discounts or selling products and services at a lower price compared to others. 

Speak: - Online as well as on-time communication (24*7 customer service) with the audience on a regular basis helps in establishing a two-way route which helps in understanding the customer’s needs and wants of the products and services they require and gives them a sense of being privileged where they can communicate and interact at their own suitable time.

Serve: - Online engagement with the audience proactively helps in solving customer complaints and queries which in turn results in excellent customer service and makes them feel valued.

Save: - Putting right and enough information on the website helps the audience to get the answers online as well as instant response with the help of online marketing results in cost reduction.

Sizzle: - Creating a brand recognition which can have a good long-lasting impact on the audience in terms of appreciation.

 

 

 

1st Note -https://www.mysocialagency.com/implementing-5s-digital-marketing-strategy/

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