An analysis of the Blog Analytics
This is going to be my last blog post as an Assignment for the Online Digital marketing strategy Programme. In his blog, I am going to Analyse the performance of my blog post and will look for finding and ways to improve blog performance.
I never thought that I can do blogging but as to learn the practical understanding of Digital marketing, I have to start writing the blog and connecting with Google Analytics so that I can understand the various component of my blog like demographical, Location of my viewers, etc.
Acquisition Report- I got the most number of the visitor through referral followed by Social and direct. Although my blog has the least bounce rate through direct and highest through referral which is very contradicting but an interesting finding. Most importantly the highest goal conversion was through social and least through direct.
Behavior Report - This report helped me in understanding the mood of the user. The average time spent per user was 2 min 15 seconds, while Multi sessional user spent 2 min 22 seconds on the blog. However, the overall average time was 3 min 30 seconds.
Conversion Report:- I have set up three goals which are as follows- Number of page views in one session, Time spent more than 3 minutes, and people who viewed my profile. I was able to achieve the first two goals and lacked behind the last goal as it was something which requires more improvement and needs to raise awareness among the user so that I can build my blogging brand.
I never thought that I can do blogging but as to learn the practical understanding of Digital marketing, I have to start writing the blog and connecting with Google Analytics so that I can understand the various component of my blog like demographical, Location of my viewers, etc.
Audience Report:- 80% of the visitor on my blog was from Ireland followed by 7.27% from the US and 5.45 from France. There was a total of 49 users and Overall 530+ views on my blog. The Interesting Part was that 80% of my visitor uses chrome browser followed by 10.2% Safari and 4.5% Edge.
Users
Users 49 New Users 49 Sessions 209 Number of Sessions per User 4.27 Page Views 533 Pages/Session 2.55 Avg. Session Duration 00:03:30 Bounce Rate 66.03% |
Acquisition Report- I got the most number of the visitor through referral followed by Social and direct. Although my blog has the least bounce rate through direct and highest through referral which is very contradicting but an interesting finding. Most importantly the highest goal conversion was through social and least through direct.
Behavior Report - This report helped me in understanding the mood of the user. The average time spent per user was 2 min 15 seconds, while Multi sessional user spent 2 min 22 seconds on the blog. However, the overall average time was 3 min 30 seconds.
Conversion Report:- I have set up three goals which are as follows- Number of page views in one session, Time spent more than 3 minutes, and people who viewed my profile. I was able to achieve the first two goals and lacked behind the last goal as it was something which requires more improvement and needs to raise awareness among the user so that I can build my blogging brand.
This whole analysis helped me in becoming more aware of the loopholes and ways to reduce loopholes and improve my blogging goals. The most important factor which I found to retain the visitor is to have a regular post so that visitor still has the interest built up and any lack in a regular blog post could badly impact the whole blogging experience for everyone.
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