Using Ads as a channel in a Digital Marketing Strategy

Display advertising is used as a channel in digital marketing because it helps in creating brand awareness globally as well as helps in establishing initial interest among the target audience that might reach out for potential leads or sales.

Ads are quite attractive because it provides a platform for creative visuals, interactive Ads, audios, videos, etc which helps in delivering the advertisement message more clearly and can be used effectively on third-party websites like blogs, other websites, social media, apps, etc to get hold of potential customers.

  

Ads are quite cost-effective in comparison to others because it is priced as a “number of impressions” which gives the advantage to make their presence at potential campaigns at a very low cost. It is not a paid search. It helps in retargeting the audiences who did not convert into sales using cookies which helps to track down all users who viewed the advertisement and putting up appropriate display Ads again trying for conversion at relatively low cost.  

It can be tracked easily with full information on the number of times it was displayed, clicked when it was life. It eventually helps in the improvement of Ads for more clicks and views.

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Comments

  1. Marie-Lynn7 July 2020 at 14:18

    Hi Aditya, very nice blog post!

    ReplyDelete
  2. Una12 July 2020 at 08:17

    Nice post, Aditya!

    You've summarised really well why including paid ads can be so great as part of a marketing strategy!

    All the best with the strategy assignment :)

    ReplyDelete

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