"Creating Personas"- A Step for building marketing Strategies

Personas seek to build accurate and realistic representations of the core sections of the audience for comparison. The ability to understand consumer personas is underestimated, no plan can succeed if we do not understand the consumer personas.  

   

                                                     

                                                   

 

Why are consumer personas important? How to attract and retain the buyers?

Consumer persons will give the company great value and perspective. To attract and retain more consumers, business needs to build a deeper understanding of consumer needs and how to address them, Influence product creation by designing features that help them achieve their desired results. Although while developing consumers personas, strive to emphasis on the product.

                                                     

Ways to develop consumer personas:-

• By conducting consumer research e.g Who are the users and why are they using the service or product?
• Look for precise and appropriate information.
• Organize factors that depict your target audiences into groups of personas.
• Prioritize and distinguish them into groups such as primary, secondary, etc.
• Construct adequate details, motives, and expectations for each person.
  The most significant suggestion is to never limit the consumer personas as they are multifaceted. Secondly, For e.g When you are creating a Dating app, it makes no sense to provide details on how many distinctions someone has in studies. Therefore, add only information that is important

To Know more go through this blog - Why a One-Size-Fits-All Marketing Approach Doesn’t Work