'Jellies & Jaffas': PR Smith's SOSTAC Marketing Model Review

SOSTAC marketing model that PR Smith developed in 1990. It is a very common and widely used tool for marketing which builds on an in-depth risk assessment that influences subsequent decisions. SOSTAC is an enhancement of conventional SWOT analysis, i.e., strengths (S), weaknesses (W), opportunities (O), and threats (T).


SOSTAC Model for " Jellies & Jaffas "


Situation: - Several similar online companies have arisen to generate profit, e.g. Planet Candy and Aunty Nellies. Jellies $ Jaffas will need a unique selling point (USP) but will also need to ensure that this USP is well placed on the market to manage return on investment (ROI).

Objective: -To build an appealing combination of branding, packaging and labeling, a high-quality product range, and outstanding relationships with B2B suppliers. 

Strategy- They had to have their plan in line with their top competitors to make a niche for themselves. What they do needs to be more centered and effective. 

Tactics-Translating the strategy into concrete action plans is tactical. This will help map all the resources mobilized for the execution of the marketing strategy. 

 Action & Control: - A timetable is drafted to put the tactics into action. They have drawn up a project plan and the individual who will conduct every task. It's all about scheduling and recording the results at every stage in the process. If things get wrong the plan should be modified.


 

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