Aditya shankar blog

Having a website more than about starting online, but also building your online presence. It is a process of developing, designing, and arranging a set of e-files that select the structure, colors, text designs, structure, graphics, snapshot, and use of interactive characteristics deliver content to website visitors . Web design typically refers to the user interface elements of website creation rather than th e development of software . This creates the first impression and builds trust with visitors.  During ’90s Jakob Nielsen described 10 general principles for designing interactions. It is defined as "heuristics" due to the simple thumb rules and not precise guidelines for usability. Jakob Nielsen's heuristics are currently the far more-used compatibility heuristics for user experience design.  Out of 10 principles, I find that user control and freedom are the most significant principles. User frequently make mistakes and need clear emergency exits without having to g

SOSTAC marketing model that PR Smith developed in 1990. It is a very common and widely used tool for marketing which builds on an in-depth risk assessment that influences subsequent decisions.  SOSTAC is an enhancement of conventional SWOT analysis, i.e., strengths (S), weaknesses (W), opportunities (O), and threats (T). SOSTAC Model for " Jellies & Jaffas " Situation: - Several similar online companies have arisen to generate profit, e.g. Planet Candy and Aunty Nellies. Jellies $ Jaffas will need a unique selling point (USP) but will also need to ensure that this USP is well placed on the market to manage return on investment (ROI). Objective: - To build an appealing combination of branding, packaging and labeling, a high-quality product range, and outstanding relationships with B2B suppliers.  Strategy- They had to have their plan in line with their top competitors to make a niche for themselves. What they do needs to be more centered and effective.  Tactics- Translatin

Personas seek to build accurate and realistic representations of the core sections of the audience for comparison.  The ability to understand consumer personas is underestimated, no plan can succeed if we do not understand the consumer personas.                                                                                                                     Why are consumer personas important? How to attract and retain the buyers? Consumer persons will give the company great value and perspective. To attract and retain more consumers, business needs to build a deeper understanding of consumer needs and how to address them, Influence product creation by designing features that help them achieve their desired results.  Although w hile developing consumers personas, strive to  emphasis on the product .                                                       Ways to develop consumer personas:- By conducting consumer research e.g Who are the users and why are they using the s