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The 5 S’s of Digital Marketing By Chaffey

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The 5Ss of digital marketing, developed by Dave Chaffey offers a great, simple starting point to help check you are covering the whole spectrum of digital marketing, not just sales[ 1 st James Prideaux] Sell: - Growth in sales is the basic goal for any organization and to reach it strategies like digital campaigns are put in motion in order to increase brand awareness on the social platform among the global audience and can eventually convert into a sale by offering discounts or selling products and services at a lower price compared to others.   Speak: - Online as well as on-time communication (24*7 customer service) with the audience on a regular basis helps in establishing a two-way route which helps in understanding the customer’s needs and wants of the products and services they require and gives them a sense of being privileged where they can communicate and interact at their own suitable time. Serve: - Online engagement with the audience proactively helps in solving customer co

Using Social Media as part of your Digital Marketing Strategy

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Majority of People spend most of their time on social media, it makes a huge impact on traffic drive towards the website. Audiences can be drawn to the website relatively to a higher degree because various formats like, podcasts, videos, etc is supported by social media. The content posted on the website can get more exposure and views globally because social media facilitates a platform where any post, blogs, images, etc can be shared easily among multiple users.  Social media helps the website to be visible which boosts the brand presence by holding up campaigns that result in help in the promotion of the website among the cultivated audience from Twitter, Instagram, etc.  Social media influences customer engagement at a faster pace with better results because the audience has the feasibility to share their experience, feedback, questions, and many more which in turn, gives the website a broader mind share globally.  Social media marketing helps in reaching out to the targeted

Organic Search Engine Optimisation

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SEO is the process through which ranking and visibility of the website are increased. It helps in driving more visitors which leads to higher conversion. Organic traffic has been that traffic you do not have to pay for.                                               Why is organic SEO important? A large number of online experiences start with a search engine and  almost 71% of seekers begin their searches on Google . On the first page alone, the first five organic results account for 67.60% of all the clicks and the results for the next five account for only 3.73%. (Sarcona, 2020)  With Search Engine Marketing, the term SEO is sometimes used interchangeably. SEM is, however, another type of service that involves a budget for advertising that is normally spent on pay per click. 5-Step organic Strategy that will improve your SERP rankings Keyword Research - Extremely Important Quality Content - Create Content to match the relevant Keywords Multimedia-    Add mult